This is a personal project that I enjoyed doing.
In this project, I wanted to practice my digital drawing skills while exploring possible illustration styles.
In this project, I wanted to practice my digital drawing skills while exploring possible illustration styles.
I imagined using Pocky's product - the famous cookie stick - which is coming out with 2 new flavors: Peach and Oat Milk (yes, actually Peach and Oat Milk flavors might be common in other Asian markets like China and Japan) and package it in an illustrative and limited edition package.
Luckily, I still had the Pocky box I had recently bought, so I started measuring it and using it as a guideline for the packaging design.
In addition to designing the packaging, I also previewed the campaign for these new flavors on social media, including copywriting (tagline for each flavor).
Campaign tagline for Peach varian: "Pocky Peach, #MoodAutoPeace!" (read in casual Bahasa Indonesia style). In english, it means to make your mood in peace instantly.
Campaign tagline for Oat Milk varian: "Pocky Oat Milk, #YaKaliiDiSkip!" (read in casual Bahasa Indonesia style). In english, it means something like: "Can't resist (thing)", "What a chance", etc.
Thank You!
